How Do You Write a Review on Ebay

On eBay, there's one thing that will increment your visibility more than anything else—positive feedback. Information technology's one of its core ranking factors.

That means the more positive feedback you accept, the better your placement in search results. It likewise plays a key role in achieving PowerSeller condition, which requires maintaining a positive feedback score of at to the lowest degree 98 per centum for 12 months or more than.

In this guide we'll become through different ways to increment positive reviews on eBay, using the iii-part framework we've adamant to be essential in any eBay feedback strategy.

Here's what nosotros'll cover:

Function 1: Proactively increasing positive reviews
Part ii: How to remove negative feedback on eBay
Part three: Using negative feedback to your advantage

Role ane

Proactively increasing positive reviews

The most important part of any eBay feedback entrada involves taking a proactive approach to increasing reviews as function of an overall eBay marketing strategy.

#ane. Provide feedback for your buyers

Similar to Airbnb, eBay feedback goes both ways: to assist ensure a smashing experience for anybody, both heir-apparent and seller are asked to exit public reviews for each other after every transaction.

It's a practiced idea to take the initiative and leave feedback earlier the buyer does. If you get out feedback for someone who but purchased your product, yous're opening a dialogue and paving the mode for them to render the favor.

Sellers are advised to leave feedback when the payment clears, every bit the only existent obligation that the heir-apparent has is to make the transaction. The remainder is upward to you, so don't forget to thank your heir-apparent and get out them some positive feedback.

#two. Respond to negative eBay feedback

The issue with responding to negative feedback on eBay is that it has the potential to make matters worse.

Not but will your response to the comment make it stand out more, but the buyer is ever entitled to ane final follow-up comment, thus ensuring they ever have the terminal discussion.

If you lot opt to ignore negative comments, even so, information technology could lead potential buyers to assume that you don't care, which could severely damage your eBay business.

Here are 4 ways to make sure you respond appropriately:

Have empathy
This may exist just one customer to yous, simply having paid for your product, it is currently an of import issue for them. Expressing empathy by highlighting that you sympathise how frustrating this must be is a great mode to reestablish the human connection.
Be brief
Avoid long argument threads or lengthy responses, Keep your communication curtailed and asking the buyer to go far touch if you feel information technology should exist discussed farther.
Accept responsibility
Many customers may non realize that some issues are out of the seller's command. Always explain why something happened and accept responsibility even for logistics or atmospheric condition issues with a unproblematic "Unfortunately this was out of our control, just we will endeavor to prevent inconvenience caused by bug like this in future."
Show professionalism
It's essential to reply to negative feedback politely and professionally. Don't get defensive, even if you experience that a buyer has been unreasonable or abusive. Forbid negative emotional responses by keeping in heed that your comments are there for the world to see.

#3. Provide a unique customer service experience

A client has just purchased an particular from you lot, the payment has processed, you lot're all set up to transport their production and make a turn a profit. Case closed. Is that all there is to it? Information technology shouldn't be.

If y'all're non getting in affect with your buyers as shortly as they make a buy, you're non doing much to retain business. A personalized message, even a short ane, to thank them for their buy and let them know the condition of their order tin work wonders for customer loyalty and satisfaction—and your ratings.

The last matter yous want is for a customer to get in touch to ask about their order. Consistent customer communication has proven very successful for online action sportswear brand, FreeStyleXtreme, which manages to generate over 800 5-star reviews across all sales channels every month! Here'southward a snapshot of their eBay ratings to prove simply how constructive their strategy is.

For a full breakdown of FreestyleXtreme's feedback strategy, you can read our thirty-minute interview with the company's Customer Feel Director here.

Bottom line? Treat every customer like they are your only customer and they'll continue coming back for more. That means reducing customer effort as much as possible and enhancing customer service by:

– Shipping on fourth dimension
– Providing tracking numbers after purchase
– Responding to complaints politely and promptly

#4. Open a dialogue

If y'all're happy with the quality of your appurtenances and services, the best way to get feedback is to ask for it.

The almost constructive way to practise this is with an indirect request that doesn't put pressure on your customers.

Let them know how valuable it would exist to know how you did then you can go along to ameliorate your customer service. Timing and taking a personalized arroyo to the request can exist the deviation betwixt success and failure here.

Here's an case of what a follow-upwardly email could expect like:

1. Personalize the message and discipline line with the buyer's name, product and channel to create a relationship.

2. Inquire if everything with the order process, commitment and product is satisfactory.

3. Without direct asking for feedback, y'all can use linguistic communication that encourages a positive review.

4. Brand it easy for the customer to leave feedback by including a link.

5. Avert negative feedback by inviting the customer to resolve whatever issues directly with you.

#5. Leverage returning customers

I of the best ways to increase customer engagement when sending automated feedback requests is to make echo customers feel special.

These customers have bought from you before, and at present they're coming back again—this is a prime opportunity to increase buyer memory rates and snag some positive reviews!

Creating email campaigns for returning customers and personalizing as much as you tin can to show that you're grateful for their loyalty encourages an emotional response, leaving customers more likely to leave you a positive review.

Larger eBay businesses could see significant ROI from using software to communicate with returning customers alone—particularly considering it costs seven times more to acquire a new customer than to retain an existing one.

Office 2

How to remove negative feedback on eBay

Having some negative feedback is normal, only taking actionable steps to remove negative reviews where possible is ever worth your time.

Here are some easy means to make this a simple part of your strategy.

#1. Asking feedback revisions

Beginning off, it'due south vital to note that yous can only submit five feedback revision requests for every 1,000 feedback comments you received in the previous 12 months.

You lot tin can also asking but i revision per transaction and just on feedback that'due south less than thirty days erstwhile. And then, given the limited number of requests at your disposal, it's important to know if the customer will cooperate with y'all before sending one.

Here are some points to take into consideration when requesting feedback revision:

– Remind the customer what you did to solve the problem or improve the service
– Reiterate that feedback is essential to your business
– Simplify the process by either explaining specifically how to revise the feedback or provide the link

Take a look at this instance below:

After you experience the issue with the customer has been solved, ask if they are willing to revise their negative feedback. If they hold, you lot tin can send them a feedback revision request through eBay, allowing them to change their original comment.

#two. Leave comments

Revision requests aren't the just way to go negative feedback removed from eBay.

Another way to deal with negative feedback on eBay is to leave a follow-upwards annotate, requesting that the heir-apparent contact y'all directly to solve any problems. If the issue is fixed, in that location's ever a chance that the buyer will get back and leave another comment, informing other customers that the problem has now been resolved.

#3. Avoid receiving negative feedback in the first identify

You lot can't delight anybody, but at that place are steps y'all tin have to reduce your chance of receiving negative feedback on eBay.

The reason eBay limits feedback revision requests is that sellers are always encouraged to focus on providing great customer service—and not to merely remove the comment that comes up afterwards a problem arises.

Remember, nearly customers don't sympathise the intricacies of an e-commerce business, so keeping them in the loop volition avoid the demand to contact you, while enhancing their experience dramatically.

Automated feedback software can too help to avert negative feedback, equally well as increase positive reviews. By connecting xSellco Feedback with Helpdesk, information technology ensures you don't request reviews from customers who have raised a back up ticket or whose order wasn't received on fourth dimension.

Part iii

Using negative feedback to your advantage

Remember, the purpose of eBay feedback is to help your business organisation do better and, believe it or not, negative feedback is a key gene in customers trusting an online business organisation.

Here are some tips to assist yous see the upside of negative feedback.

#1. Reply to every review

If somebody takes the time to write a negative review they're almost likely quite aggravated. This is why online sellers should brand a point of replying to every review, positive or negative.

Once yous receive criticism, information technology doesn't hateful that information technology's the end of your encounters with that client. In fact, by making information technology your mission to respond to each review, you're increasing your gamble of surprising them with your customer service.

Everyone wants their voice to be heard and you want to show that you oasis't given upward on them. If you testify them wrong, they may go dorsum and mail a positive comment or fifty-fifty remove initial remarks made about your website. The primal goal here is to retain unhappy customers and prevent a damaged reputation.

With xSellco, you lot tin monitor how many orders you receive versus the amount of feedback you have requested from customers. This gives your customer back up team an idea about the amount of feedback they should wait to deal with.

#2. Use it equally a marketing strategy

An effective way to brand an impact with unhappy customers is to say sorry well. For the biggest affect, this could involve using a personal approach offline which goes above and beyond their expectations, merely it depends on the opportunity.

Have a wait through your customer'southward bulletin history: is there anything they told you lot that might spark an thought for a unique souvenir?

Our interview with FreestyleXtreme gives some great examples of how they use this strategy to turn negative feedback into positive while providing some social media-worthy user-generated content.

ebay feedback freestylextreme

Rather than simply sending out an lodge replacement or refund, endeavor to do something unique that will not simply give yous the all-time run a risk of getting eBay feedback removed, but is likewise a bang-up marketing strategy!

Why not assign a small amount of your marketing budget to your customer service team and allow them to spend it on whatever they feel will make a departure to a customer who has received a bad feel? This small investment could generate some serious ROI through social media.

#three. Uncover new business concern opportunities

Information technology'due south always best to view criticism every bit a priceless opportunity for your company to become improve.

Instead of starting with a blank canvas to come upwardly with innovative ideas for your business, you lot can use existing issues that cropped up with customers every bit a baseline. This is non but a useful mode to retrieve upwardly ideas, but solving issues highlighted in negative feedback volition have the biggest impact on your bottom line.

It's ane affair responding and reacting accordingly to negative feedback, but adjusting your overall client service strategy is more of a long-term goal to piece of work with. It's a matter of spotting recurring customer problems and prioritizing those.

Walk away from negative feedback with the drive to improve your online business in every way possible.

As Robin Sharma once said:

Negative feedback

#4. Worst-case scenario

Finally, be confident in letting your customer understand a well-rounded view of your business.

The chance of there being 100-plus completely positive reviews is unlikely.
Negative feedback allows potential customers to understand the worst-case scenario and from then on it tin but be a positive experience. Removing all negative reviews makes your business concern expect inauthentic.

A customer is more probable to interact with and trust your website if in that location is a mix of negative and positive reviews. In fact, you'll convert 85 percent more oft with negative reviews, because customers acknowledge that people take different tastes and expectations.

So at that place you lot have it, a iii-part framework to help y'all build the kind of eBay feedback strategy that gets results!

Information technology may have time at get-go, but one time you get the brawl rolling, investing in generating more than positive reviews is the single nearly toll-constructive manner to increment your visibility and drive sales on eBay's crowded marketplace.

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